Five Star Franchising expands into specialty lighting sector

Five Star Franchising has officially added Decorate With Lights to its portfolio, marking the expansion of its service offerings into the specialty lighting market. This acquisition signals a broader industry shift toward professional-grade, year-round lighting solutions, as demand for permanent, energy-efficient, and professionally designed installations continues to rise across residential and commercial sectors.

Key takeaways

• Decorate With Lights is now the eighth brand within the Five Star Franchising platform.

• The business model focuses on four core revenue streams: holiday, permanent roofline, landscape, and event lighting.

• The franchise utilizes an asset-light, home-based model designed for rapid scalability and operational efficiency.

Market trends in professional lighting

The professional lighting industry is undergoing a significant transition as property managers and commercial operators move away from temporary, DIY seasonal setups. Modern requirements demand durable, high-performance systems that offer long-term value and reduced maintenance. This shift highlights a growing preference for professional-grade architectural and landscape lighting that enhances security and visibility while maintaining aesthetic appeal. As the global outdoor lighting market continues to expand, the focus on standardized, reliable installations is becoming a critical differentiator for service providers.

Operational model and scalability

By integrating into the Five Star Franchising ecosystem, Decorate With Lights leverages established infrastructure to support its franchise owners. The model is built to be asset-light, removing the need for traditional storefronts or large fleets, which allows operators to prioritize sales, service quality, and customer relationships. For contractors and service providers, this structure provides a proven framework for managing complex lighting projects. By utilizing centralized lead management and buying groups, operators can achieve greater efficiency, ensuring that high-performance lighting solutions are delivered consistently across diverse project footprints.

Strategic growth for the lighting sector

The formalization of this brand within a larger franchise platform underscores the professionalization of the specialty lighting category. With the market for outdoor and architectural lighting projected to grow significantly through 2030, the ability to provide scalable, spec-ready solutions is essential. Professionals in the industry are increasingly looking for models that offer not only technical reliability but also the operational support necessary to handle large-scale projects. Aligning with platforms that emphasize structured growth and proven service models allows companies to better meet the evolving needs of commercial and residential clients while maintaining high standards of quality and efficiency.

Sources

• Five Star Franchising adds Decorate With Lights as eighth franchise brand | State News, The Herald Journal.